I’m not a regular shopper at Hobbs; I thought it was a little ‘old’ and expensive for me. But I went to the re-opening of the new York store recently and my eyes have been opened.
It’s true, a lot of what you find in Hobbs is more classic than fashion-forward but there are a number of stars in its AW13 offer that deserve attention and I found I wanted to take home practically everything in its more trend-led NW3 range.
The York refurb has seen NW3 brought to the front of the store and shoes taking centre stage with the new footwear pavilion, ready to showcase Hobbs’ collaboration with Olivia Morris.
Hobbs in York has a beautiful home in a building that used to belong to Liberty. I think its predecessor would be happy with the refurb: it’s been repainted in the new, muted grey brand colours and features like art deco-style light fittings have been added.
After a couple of hours of browsing for invited guests, the shop officially opened. Amazingly, Hobbs was giving away a free pair of shoes to the first 30 customers – hence the queue outside. I didn’t join in as I’d already kindly been given a £50 gift card, along with all the other early guests (although after reading Hannah’s blog post I was pretty envious of her new boots and regretting my benevolence). I bought this cosy grey quilted jumper that I love and that I reckon I’ll be wearing a lot throughout the cooler months with jeans and a statement necklace.
I sense quilting is about to be everywhere for autumn winter, and about to come into store at Hobbs is a lovely quilted leather skirt that I admired PR girl Kayleigh-Anne wearing. Several of the staff were wearing this NW3 blouse which has such a pretty collar. This delicate pink hand-cut dress has been turning heads in the fashion world and I’ve even seen it compared to a Valentino.
I’ll be making Hobbs a regular stop on my shopping rounds from now on. What’s your view of the brand?