Online Marketing Tips for Online Designers
I still believe that people get inspiration from magazines, magazines, or housing fairs. At least I do. But online resources such as Pinterest and Instagram are now gaining ground. Online marketing is the key.
If you want to attract potential customers, visibility on social media and a good website are important. Especially your website is an important marketing channel. People who are looking for a new interior always look at your website first or the designs that are there appeal to and fit their wishes. Therefore, show your best designs on your website and take care of professional photos. An impressive website with beautiful images and the right content helps to generate leads. These leads can become your customers. Voilà, online growth of your business!
Online marketing: put your website first
How do you get a good website? Make sure you have this done by a professional web designer. This saves you a lot of time and a web designer makes your company look professional online. Make sure that you have the website built in a CMS where you can add photos, insert blogs or adjust texts later. Web designers are experts in creating beautiful, professional websites that are user-friendly. Especially as an interior designer you want to show a lot of beautiful images. It is important that inserting the images on your website does not slow it down. A web designer ensures a fast, user-friendly, and professional website that suits you perfectly.
Next step: attract visitors
Of course, you want your website to be seen and found by your potential customers. You do this by using SEO. SEO is everything you do, like building 크몽 백링크 (Kmong Backlink), for your position on the search engine results page. In other words, your online findability.
SEO consists of content, technology, and user-friendliness.
Content: what problem are you going to solve for your customer?
To attract more customers, it is important to know who your ideal customer is and what problem they are experiencing. You can then profile yourself as an expert in your field. When writing, keep the right keywords in mind. You can find these with thorough keyword research. In keyword research, you look for words or phrases that your target group is looking for. This can be done with various tools such as Ubersuggest or Google Ads, but also check for yourself which problem you want to solve for your customer.
What questions do the customers ask you and what do you think your target group is looking for?
Do not stare blindly at the high search volumes of the keywords. The higher the volume, the more competition. Often if you use longtail keywords, these are search terms with 3 or more words, the search volume is lower but you get more relevant visitors. So when writing, make sure that you stick to the subject and that the text matches the target group.
SEO technique: you can do this too!
There are a number of things to look out for when creating a web page. In addition to writing the text, the following technical SEO points are important.
Setting the title tag and meta-description
This is the text you see on the results page in Google. You can set this yourself. In most cases, Google adopts this text. Make sure that this text fits the subject of your landing page.
The keyword density should not exceed 3%
This means nothing more than that you can’t let your chosen keyword or search phrase appear more than 3% in the text.
Use unique images and put an alt tag in them
Google wants to see unique images and it is also a pity if you see multiple companies with the same image. By giving your images a name, the so-called alt tag, Google can read them.
Provide 2 to 3 internal links and 1 external link
By using different links in your text, you guide your visitor, but also Google, through your website.
Check out the broken links
Broken links are links that don’t work. This affects the user-friendliness of your website and ultimately your ranking on Google.
Sign in your sitemap to Google Search Console
To ensure that Google will index your website, it is important to grind the sitemap of your website to Google Search Console.
Install an SEO plugin: Rankmath of Yoast
These plugins help you to optimize the SEO of your website.
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User-friendliness: keep your visitors on your website.
The more user-friendly your website, the longer the visitors stay on your website! And that is very important to Google.
How do you ensure a user-friendly website?
Well, that’s very simple. Provide a clear menu structure, readable text with attractive headings, and short paragraphs, and make clickable elements stand out clearly. Last but not least: the fast loading time of your website is a must. Nothing is more annoying if you have to wait for all the images and texts to be downloaded. Especially as an interior designer, you want to show a lot of photos and images. This is very good, but make sure you reduce these images before loading them into your website. This affects the loading time.
Want to be found locally?
As an interior designer, it is important to be found locally. Customers prefer to look for companies in their own region. You can do this through local SEO. If you search for “interior designer [place name]”, Google will show a folder in the results with the companies below in the chosen place. If it is your location, then, of course, you want to be among them. How do you do that? It’s very simple. Register on Google My Business put interior architect or an interior designer after your company name, let your chosen keywords or phrases come back in the company information, place a link to your website and ask your customers to write reviews for you. Then let Google do its job!
Finally: social media
Social media is an important medium to make contact with your target group. What do people do when she starts looking for a new interior? Get inspired! They look for beautiful pictures of interiors on Pinterest or Instagram. For you, this means that creating a company account on these social media is a good way to show off your best work.
On Pinterest, you can create different categories such as kitchen, living room, bathroom, or home workspaces. Instagram is also certainly a visual medium where you can interact with your followers. Post posts, stories, reels, or videos here regularly. Bring your designs to life or give tips on interior layouts, colors, or materials. Post videos not only on social media but also on your website and on YouTube. YouTube is an important search engine next to Google.
Mix and match your online marketing
Let’s go back to the question: How can you, as an interior designer, attract new customers with online marketing? Mix and match! Use different online media and let them reinforce each other. Impress your website by placing beautiful images, fine texts, and SEO. Connect with your target group via social media Pinterest and Instagram. Give advice and tips with videos and post them on YouTube. Put links in your different media to your website, social media, and YouTube and make everything connected. Achieve maximum effect with this.