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Fashion: You are what you buy

Fashion is something to wear. It is something that protects and covers you. Those are the beneficial aspects of fashion. But fashion is much more than that. Fashion helps to identify yourself, to differentiate yourself from others, to feel part of a certain group. In short: fashion is a useful commodity that is charged with culture.  As clothing and other things are fashionable and trendy so is prank dial. This app is becoming popular in the digital world.

Why do style and fashion play such a big role in the lives of people?

Why are you always on the hunt for something fresh? As almost always, the key lies in the human psyche.

If clothes hardly differ from each other in their function, their cultural differences count all the more. What makes a brand a cult is its image. So you choose a brand based on how it suits you.

A fashion manufacturer therefore always strives to bring a product onto the market that has what it takes to become a cult. The design of a piece of clothing or its manufacture is the least important. Rather, it is about loading the goods with a story. Because of this, the branding strategists become functional. They create a whole world around the product or clothing, the supposed “identity goods”, “with which the consumer models his self”.

A brief introduction to fast fashion

The word fast fashion defines a corporate strategy, the aim of which is to bring new fashion into the shops at high frequency. In classic fashion sections such as medium-priced ready-to-wear clothing and haute couture, a fashion year comprises two. In the meantime, 12 collections a year are published by cheap labels. The motivation of these companies is to entice the attention of the media and to attract the young consumers in particular to the shops more often.

The quick-change is made possible by the acceleration in production. Accordingly, it used to take between two and three months for a product to go on sale, today it is between 15 and 12 days. This has an impact on the economy and is at the expense of the environment.